Who knew an unexpected introduction to the world of NIL and athlete representation would lead to the creation of a dynamic sports marketing firm for collegiate and professional athletes alike. For Lamonte Harris, this is exactly how it all unfolded. As the uncle of a standout high school quarterback, Lamonte recalls the spark that ignited his journey in the industry: a representation contract proposition for his nephew with a bad stipulation. An experience that prompted him t

Born and raised in Milwaukee, Wisconsin, David Joplin's earliest memories with basketball come from watching the NBA and playing the sport recreationally as a kid. For him it was simple: basketball was just really fun. It was a world where he could meet new people, form new friendships, and let his creativity run wild. It was after receiving his first collegiate offer in the eighth grade though that he discovered the array of opportunities available within the game. "It was c

Jalen Williams started playing basketball around the age of four years old. Growing up in Dallas, Texas, Jalen remembers being immersed in the world of sports from a very young age—watching sporting events with his parents and being a multi-sport athlete himself playing football, baseball, and basketball. It was during his time in middle school though that he completely fell in love with basketball. It was a connection that was difficult to describe, and one that ignited a de

Check out this game recap from the matchup between the Dallas Wings and Connecticut Sun on May 27, 2025.

Check out this game recap from the matchup between the New York Liberty and Indiana Fever on May 24, 2025.

Check out this game recap from the matchup between the Dallas Wings and Minnesota Lynx on May 21, 2025.

For Jaydah Bedoya, playing soccer at the professional level was a dream that was ignited at the age of just five years old. A dream that only grew stronger across her childhood; and one that she would go on to relentlessly work to achieve over the years. It all started back in her hometown of New Bedford, Massachusetts where Jaydah played for an array of clubs from a young age including the New Bedford Youth Soccer Association, St. Michael Bolts FC, the New England Futbol Clu

A strong faith. A deep passion for sports. A love for authentic storytelling. Three pillars that have grounded Olivia Petnicki through her journey in the industry, and ones that continue to guide her daily across her endeavors in the space. It all started back at the University of North Texas after Olivia secured her first internship in the world of sports public relations with Tony Fay PR—a renowned communications firm specializing in sports, entertainment and mega-events. F

Golden has been passionate about the world of fashion and styling for as long as she can remember. From pursuing a bachelor's degree in fashion merchandising during her time in college to embarking on a full-on content creating journey upon graduation to showcase her personal style and build her professional portfolio, Golden was determined to pave her own path in the industry from the start. Sure enough, she did just that. In the Summer of 2023, Golden confirmed her first tw