In a season that celebrates the league's 30th anniversary, features a historic new collective bargaining agreement (CBA), two expansion teams in the Toronto Tempo and Portland Fire, and exciting movement across rosters in rising and veteran talent alike, the landmark multiyear partnership announcement between the Women’s National Basketball Association (WNBA) and Skechers—naming Skechers an Official Partner of the league—feels like the icing on the cake...

Prime Video has announced the addition of Los Angeles Sparks guard Kelsey Plum to WNBA on Prime as a player contributor, making select appearances during the 2026 WNBA season. The two-time WNBA champion and four-time All-Star will join the WNBA on Prime studio team to help highlight key storylines around the league, provide on-court insight and authentic analysis alongside previously announced studio host Allie Clifton and analysts Swin Cash, Cynthia Cooper, Lindsey Hardin

The Portland Fire made its 2026 season debut on May 9th with a sold-out home opener at the Moda Center in downtown Portland. The electric atmosphere could be felt from beginning to end despite the Fire's 83-98 loss to the Chicago Sky. “The Fire Pit was really lit, it really was. The fan support, and how loud it got in the arena tonight...that was probably one of the loudest things I’ve ever heard being on a court. The energy they brought in, never gave up, they always continu

As the Women's National Basketball Association (WNBA) gears up for the start of its 30th season, Nike and the WNBA have debuted their highly-anticipated 2026 WNBA Nike Rebel uniforms. Reflective of each team’s "energy, spirit, values and local influences," the fresh set of Rebel uniforms bring "emotional connection, cultural authenticity and a peak expression of each team’s identity to the court," Nike highlights in a statement.

There's a popular saying that goes, "Difficult roads often lead to beautiful destinations." For Diana Flores, her journey in the game of flag football is an embodiment of this very quote. A journey filled with undeniable adversity, but one where her passion, focus, and resilience have catapulted her into becoming a leading voice and one of the most decorated players in the sport. Born and raised in Mexico City, Diana remembers first being introduced to the game by her father

For Olivia West, it was her initiative, resilience, and passion for the game of basketball that prompted her start in the industry as an in-arena host. "All I did was ask. I was in the arena a couple of years ago watching an Indiana Fever game, and I got this feeling inside of my head and heart and spirit that I wanted to be involved," she highlights when reflecting on her professional start in sports. The rest is history! From cultivating electric gameday atmospheres for org

A desire for change. A commitment to following her true passion. Two catalysts that prompted Lilibeth Rendon's start in the sports industry, and ones that continue to fuel her daily throughout her ventures in the space. For this New York City native, pursuing a career in sports and social was something she aspired to do for as long as she could remember. Despite not knowing how to turn this dream to reality, Lilibeth recalls the moment she decided to go all-in. "I was 30 year

Check out these exclusive interviews from the USA Women's Basketball team as they get ready for the FIBA Women's World Cup Qualifying Tournament in San Juan, Puerto Rico, from March 11-17, 2026. The 12-player roster and coaching staff who will represent the U.S. at the 2026 FIBA include Kahleah Copper, Chelsea Gray, Kelsey Plum, Jackie Young, Dearica Hamby, Rhyne Howard, Paige Bueckers, Caitlin Clark, Kiki Iriafen, Monique Billings, Rae Burrell, and Angel Reese.

Youth empowerment. Athletics. Mentorship. Community investment. Four pillars that continue to guide Skechers across its partnerships and initiatives, and ones that were on full display last week during Philadelphia 76ers forward Jabari Walker’s visit to Frankford High School in Philadelphia. Walker partnered with Skechers and national nonprofit AdoptAClassroom.org to present a $25,000 donation to Frankford High School, supporting athletics and STEM programming. Along with the