From the hardwood to the boardroom! After closing a remarkable 18-year NBA career, Russell Westbrook is joining Project B as Co-Founder and Chief Strategy Officer. The NBA MVP and nine-time NBA All-Star has joined the global grand prix basketball league's founding team as Chief Strategy Officer, where he will focus on shaping the company's basketball strategy and long-term vision. From his journey on the court to his ventures as an entrepreneur, investor and philanthropist...

Unrivaled Basketball, the professional women's 3-on-3 basketball league co-founded by Breanna Stewart and Napheesa Collier, is gearing up for an exciting Season 3. With its third season set to begin in January 2027, Unrivaled has started unveiling its roster across the league's website and social media channels. Through a 'Now Boarding' campaign—composed of daily player announcements through August 30th—, fans can follow along to see the athletes that will make the league's 4

Former NBA player and executive, Landry Fields, has joined Project B as Head of Men's Basketball. In this exclusive interview with Ballers Magazine, Landry dives into his current role, building out the men's division of the league, learning from co-founder and Chief Basketball Officer Alana Beard, what fans can expect, and more.

Highly-respected NBA and international coach, Igor Kokoškov, joins Project B as Head of Player Development. Bringing in more than 30 years of coaching experience across Europe, international basketball, and the NBA, Kokoškov will lead the organization's long-term player development strategy. "I'm honored to join Project B because we share the belief that development comes first," said Igor Kokoškov. "The European system has always focused on teaching, patience, and helping pl

Stepping on the pitch for the first time. Playing her first game-ever. Scoring her first goal. Three memories that vividly replay in Nichelle Prince's mind as she reflects on her earliest memories in soccer; and ones that—as she highlights—served as catalysts for her commitment to the sport at a very young age. Growing up in Ajax, Ontario, Nichelle remembers beginning her journey at just four years old after watching her older sister play the game, and immediately falling in

For Priscilla Williams, the world of sports was a space she was immersed in since a very young age. From both of her parent playing at the collegiate level to her siblings embarking on athletic journeys of their own, Priscilla remembers learning about and witnessing the endless opportunities that sport could bring growing up. Motivated by it all, it was in the seventh grade where she decided go all in on her choice of sport: basketball. It was up from there. Committed to one

Earlier this month, the League One Volleyball (LOVB) Houston team announced plans to rebrand for the first time since the league’s inception in 2020. Coming off a stellar 2026 season—where the team won the LOVB regular season title and made it all the way to the semifinals—, and at a time where women’s professional volleyball is rapidly growing in America, the stars could not have aligned more perfectly for this announcement. Ballers Magazine spoke exclusively with LOVB Houst

In a season that celebrates the league's 30th anniversary, features a historic new collective bargaining agreement (CBA), two expansion teams in the Toronto Tempo and Portland Fire, and exciting movement across rosters in rising and veteran talent alike, the landmark multiyear partnership announcement between the Women’s National Basketball Association (WNBA) and Skechers—naming Skechers an Official Partner of the league—feels like the icing on the cake...

Prime Video has announced the addition of Los Angeles Sparks guard Kelsey Plum to WNBA on Prime as a player contributor, making select appearances during the 2026 WNBA season. The two-time WNBA champion and four-time All-Star will join the WNBA on Prime studio team to help highlight key storylines around the league, provide on-court insight and authentic analysis alongside previously announced studio host Allie Clifton and analysts Swin Cash, Cynthia Cooper, Lindsey Hardin