Inside Project B: Igor Kokoškov Appointed as Head of Player Development
- The Ballers Magazine
- 19 hours ago
- 2 min read
Highly-respected NBA and international coach, Igor Kokoškov, joins Project B as Head of Player Development.
Bringing in more than 30 years of coaching experience across Europe, international basketball, and the NBA, Kokoškov will lead the organization's long-term player development strategy.
"I'm honored to join Project B because we share the belief that development comes first," said Igor Kokoškov. "The European system has always focused on teaching, patience, and helping players become complete basketball players. Our goal is to create an environment where talented young athletes receive world-class coaching, challenge themselves every day, and develop into players capable of competing anywhere in the world."
The addition magnifies Project B's commitment to building a sustainable global basketball ecosystem that not only identifies talent early on in their careers but also surrounds them with the necessary resources to help them achieve long-term success. From leading Slovenia to the 2017 FIBA EuroBasket Championship to developing elite talent throughout his career in the NBA—with the Utah Jazz, Detroit Pistons, Sacramento Kings, Dallas Mavericks, Brooklyn Nets, and Atlanta Hawks—, Kokoškov is no stranger to helping young players maximize their potential.
"Player development is one of the most important investments we can make in the future of basketball," said Alana Beard, Chief Basketball Officer of Project B. "Europe has built one of the world's most respected development systems by emphasizing teaching, fundamentals, and basketball IQ. Igor has spent his career helping young players maximize their potential, and there is no one better to lead this effort. With Igor, we're building a system that will identify, develop, and prepare the next generation of global stars."
Project B's inaugural season kicks off January 2027.